SETCHU, founded by Satoshi Kuwata, recipient of the LVMH Prize in 2023, blends Japanese craftsmanship with Western tailoring through a refined dialogue between cultures. For the brand’s first fragrance collection of five perfumes,Crafting Beauty, Le Studio was selected by fragrance house MANE to oversee concept development, packaging engineering, and final production. A close collaboration between Satoshi, MANE, and Le Studio was established through ongoing creative exchanges with Milan.
FRAGRANCE DEVELOPMENT / PRIMARY & SECONDARY PACKAGING / CREATIVE DIRECTION
