LEMAIRE, founded by Christophe Lemaire and Sarah-Linh Tran, is recognized for its refined and understated approach to luxury fashion, blending craftsmanship, functionality, and everyday elegance. Extending the brand into the olfactory world, LEMAIRE developed a collection of five sensory objects exploring the relationship between fragrance, traditional craft, and domestic rituals. Developed with Crafting Beauty Le Studio, the project translated the house’s minimalist and tactile universe into sculptural and refillable scented objects, requiring extensive research into materials, object development, and fragrance infusion feasibility.
GLOBAL LAUNCH CONCEPT / BRAND EXTENSION / DESIGN & VISUAL MERCHANDISING / SALES ENVIRONMENT / CREATIVE DIRECTION
