“Versace repositions its brand. Logos are reviewed, new materials and color codes are defined, all packaging is redesigned, events follow the same line. My experience at Ikea and Louis Vuitton made me realize that although the brands’ products are extreme opposites, their communication and image policies must be processed with the same rigor. Both brands are recognizable by everyone, everywhere.”
Sabine Landolt
Once I had gathered the new materials, sticker samples, and cutout logos in as many materials as were necessary for a corporate event, I made sure they followed the new code and proceeded to develop a sample box. As shown next to the title, this box contained the samples and instructions for the use and implementation of Versace’s image for every network in the world. The Versace corporate events image was refurbished and streamlined. This development was of great value for worldwide Versace corporate events as it greatly simplified its brand image.
