“Interior design has taught me discipline, retail sensitized me to the notion of cost, Ikea trained me to group projects and to cross-fertilize; these three work concepts accompanied me throughout my major developments within Louis Vuitton.”
Sabine Landolt
Many new lines of leather goods, the arrival of L’Ecriture, and the first LV watch required a deep and strategic reflection. This led me to segment collections: transmitting the different Louis Vuitton styles, I created specific areas related to product families and adapted the different needs of new furniture. Clear presentation patterns were required for each store type and size to maintain the brand’s consistency and keep the historic LV DNA intact. The architecture of the flagship stores, the design of furniture of the global stores, the elegant displays, and product presentation methods helped develop and perpetuate the new Louis Vuitton look all around the world.
