“A considerable number of projects led me to juggle task forces with architects, designers, and sales teams for more than two years. Numerous efficient and receptive partnerships allowed all of us to make the development of Versace’s new worldwide identity a complete success. I am grateful to everyone!”
Sabine Landolt
Countless drawings, a search for new shapes and volumes, and numerous prototypes bore a new store concept. Bags, Accessories, Sunglasses, Ready-to-Wear, Shoe fixtures, and Display developments gave birth to an elegant store design. These new spaces allowed for the set-up of attractive product presentations. Many manufacturers and enthusiastic suppliers followed us in this adventure. The first store openings were met with general curiosity and attentive audiences within fashion circles.
Ensuring a common and consistent picture of the products, regardless of the distribution channel through which they are sold (retail, franchise, license) or many licenses was a real challenge. It required strong developmental groups and rigorous professionalism. Thorough research of contractors and providers was conducted to ensure consistent budgets for a busy transition period. Graphic and clean wall units, functional shelves and niches called for innovative presentation elements specific to the brand new display tables. Stylish sunglasses and belt racks contributed as well, and were a big part of the new concept’s success. A consequent list of “new look” stores have opened in Europe, the Middle East and America, not to mention an important implementation in China.
