brand visual identity concept & corporate tools

Appropriate for Retail, Luxury Goods, Fashion, and Trade-Show organizers

Appropriate for Retail, Luxury Goods, Fashion, and Trade-Show organizers

STRATEGY

• Explain to our customer the relevance and importance of a brand identity as a concept
• Develop or recalibrate a visual identity strategy into a global concept
• Define the logo for corporate tools
• Create an adapted identity concept to the brand philosophy and brand DNA
• Embrace intercultural and generational apprehensions

CREATIVITY

• Explore styles, forms and colors adapted to the corporate graphic chart
• Create logo renderings for various marketing support (pins, tote bags, cups, bottle, USB keys, mouse pads, stickers, etc.)
• Propose a large picture of the visual identity interpretation (corporate invoices, newsletters, corporate apps, etc.)
• Create a global concept (graphics and handbook)

PRODUCTION

• Vector files for print, packaging, and digital support
• Brand identity handbook (including color reference chart, IT8 references)

The best way of marketing a new corporate concept is maximizing its logo’s visibility. The concept has to evoke curiosity and should be communicative. Create a simple logo, visible for diverse large and small electronic devices. Stay graphic and iconic.