Carla Sozzani’s 10 Corso Como Is a True Sensory Experience
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Fondazione Sozzani & Helmut Newton Foundation
10 Corso Como, New York City
Carla Sozzani, the former editor of Italian Vogue and Elle, established the Galleria Carla Sozzani at 10 Corso Como in Milan in 1990, and in 2017 she founded the Fondazione Sozzani. The Fondazione is dedicated to the promotion of creativity in all media through photography, fashion, fine and applied arts. In 2000, The Galleria exhibition space eventually evolved into world’s first concept store, featuring a fine fashion selection, a design boutique, book shop, café and Carla’s signature cozy garden. Thus 10 Corso Como was born, followed by shopping and exhibition branches in Seoul, Beijing and Shanghai. This September, the first 10 Corso Como in North America opened in New York City at 1 Fulton Street in the Fulton Market Building of the South Street Seaport.
Days before the debut of her newest location, the 71-year-old Carla could be observed supervising every detail of her expansive 28,000 sq. ft. branch Regarding her first art exhibition in New York, Sozzani thought Helmut Newton’s black and white art work would be the perfect fit, as her private photography collection is currently on display at the Helmut Newton Foundation in Berlin.
The Foundation has assumed the patronage of Galleria Carla Sozzani and continues all relevant public functions that the Galleria has supported for the past 28 years.