merged company & business shifts

Biotech & Digital Internal Branding Programs

Appropriate for Retail, Luxury Goods, Consumer goods, Service and Finance Firms

STRATEGY

• Pin down minor and major changes happening since the company’s shift
• List related and specific topics
• Propose various internal branding program strategies suited for the shift or merger
• Create and coordinate workshops and approval committees within company resources
• Raise awareness and stimulate employees the desire to participate collectively
• Break “silo work environment” and give a voice to all participants
• Generate understanding, emotion and creativity
• Develop and adapt the brand language
• Elaborate adapted message and content
• Embrace intercultural and generational expectations
• Lay out a «dynamic circle» production process

CREATIVITY

• Graphics and Handbook
• UX and UI design (including wireframe and made on measure template)
• Corporate Portal, Corporate App, Keynote

PRODUCTION IF REQUIRED
EDITING IN FOUR LANGUAGES