Visual impact

Digital simulation, displayed at the Lincoln Center for the Performing Arts

New York, NY

The rapid increase of internet culture and new communication technologies became an important facet of changes in contemporary social life. Marketing and communication projects are demanding more and more digital communication and special effects; efficient ways to reach customers at a time when the Internet continues to change our lives, and traditional communication methods aren’t enough to get your attention. The digital artwork set up on Lincoln Center’s esplanade reflects the power of this new kind of communication. Of course, this artwork will look very different during the daytime, but still, this 28 × 24 foot frameless LED wall impacts everyone passing or driving by. Really inspiring, if budget permits.