CROSS CULTURAL FIGURES

One way to begin gauging how a culture handles various feedback is by listening carefully to the types of words people use. “Okay” is…well, neutral? 

Business Literature

For a European, the word “Excellent” is saved for a rare occasion and “Okay” is pretty neutral. But for Americans, the grid is way different. “Excellent” is used all the time. “Okay” seems to mean “Not Okay”. “Good” is only a mild compliment. Even with English as a global language, it’s easy to fall into cultural traps that endanger marketing and communication plans.

“The culture Map” from Erin Meyer

(A “must read” for all global business people)